COURSE NAME: Business English for Intermediate Students
HOME SCHOOL: Pyatigorsk State Linguistic University
HOME CITY: Pyatigorsk
HOME COUNTRY: Russia
HOST UNIVERSITY: University of South Carolina
CONTACT INFORMATION: firstname.lastname@example.org; email@example.com
PROFICIENCY LEVEL: Intermediate
TARGET AGE: 19-25
TYPES OF STUDENTS: ~university students
PROJECTED NUMBER OF STUDENTS IN CLASS: 10
TOTAL NUMBER OF CONTACT HOURS IN COURSE: 180
COURSE LOCATION: ~University
COURSE FOCUS (PURPOSE): Focus on active BE learning through use of “authentic” materials
COURSE OBJECTIVES: at the end of the course the students should be able
1) to speak with ease on topics related to BE
2) to understand BE written texts (business letters, reports, magazine articles, etc.) tolerably well
3) to express their thoughts in written English with ease and to know how to compose business letters, CVs, reports, etc.
4) to understand spoken English tolerably well.
TECHNOLOGY / EQUIPMENT NEEDED:
Computers (one for each student), a cassette-recorder, a video- or DVD-player.
MATERIALS REQUIRED: ~
∑ Audio- and video-recordingsof business meetings, discussions, presentations, advertisements, etc (interesting texts on business can be found on http://www.voanews.com/specialenglish/, where you can download both mp3 files and print versions).
∑ Texts of English business documents (for example, from Shirley Tailor, Leonard Gartside. Model Business Letters and Other Business Documents. - Moscow: "Prospect” Publishing House, 2005).
∑ A BE textbook covering the key points of the course (if available).
∑ Internet resources for the students' out-of-class work, such as:
http://www.englishlab.net/gms.html ( "Business Maze: Practice the Language of Meetings");
http://www.better-english.com/vocabulary.htm (business vocabulary quizzes on Business Expressions, Abbreviations, Business Idioms);
http://www.better-english.com/crosswords/test.htm (business vocabulary crossword puzzles);
http://www.vital-link.net/bv_main (Need Analysis and interactive vocabulary exercises on such topics as Describing your company, MarketingProduct, Finance , and Human Resources).
∑ Vocabulary exercises and quizzes, audio- and video-materials for listening comprehension, etc. organized in the Powerpoint format, for each student to follow their individual pace of work.
TOPICS and/or SKILLS TO BE COVERED: ~
∑ Forms of Business in different countries
∑ Organizational Structure of Business
∑ Quality Standards
∑ Business Correspondence and Other Documents
∑ Business Meetings and Negotiations
∑ Cross-Cultural Communication in Global Business Contexts
∑ Advertising and Marketing
GENERAL COURSE GUIDELINES:
∑ Students should have the intermediate level of proficiency to start the course.
∑ By the end of the course they are supposed to have acquired the high-intermediate level of proficiency.
∑ Students will be required to do some Internet research out of class.
∑ Students will be required to do a few group projects in cooperation with other students.
∑ Students are supposed to attend all the classes (except for some force majeure circumstances, such as illness, etc.).
∑ The deadline for submission of written assignments is one week from the day of class.
∑ After this deadline late assignments are accepted only in case of some force majeure circumstances.
METHOD OF EVALUATION: ~
Active Participation* (20%)
Evaluation within a Module**:
Vocabulary Assignments: 20%
_LT Activities: 30-50 %
Written home assignments: 20 %
Individual projects involving research: 20 - 30%
Group projects involving research: 20 - 30% (active participation + 10%)
Percentage of the Modules:
Module 1. Introduction: Community Building and Needs Assessment (2%)
Module 2. Organizational Structure of Business (7%)
Module 3. Quality Standards (7%)
Module 4. Forms of Business in Different Countries (12%)
Module 5. Business Correspondence and Other Documents (12%)
Module 6. Business Meetings and Negotiations. Business Presentations (12%)
Module 7. Cross-Cultural Communication in Global Business Contexts (9%)
Module 8. Advertising and Marketing (10%)
Module 9. Revision and Final Test (9%)
*Active Participation is defined as attending classes, taking an active part in all class work activities, submitting all the written assignments, and participating actively in preparing and presenting group projects.
** As not all modules include the same types of tasks, the assignment percentage may vary.
COURSE SCHEDULE OR SYLLABUS:
Time (Instructional Hours)
Introduction: Community Building and Needs Assessment
1.1 To review syllabus, assignments, and general course guidelines.
1.2 To share individual participants’ expectations of the course using needs assessment questionnaire.
1.3 To create community between instructor and students and among students through writing self introductions based on an instructor-created protocol, delivering mini-presentations and doing some group ice-breaking activities.
Organizational Structure of Business
2.1. To learn the topical vocabulary through interactive computer exercises, quizzes, crosswords, etc.
2.2. To use this vocabulary in communication with the instructor and other students (in pair and group assignments, such as discussing the functions of different company departments, drawing up a structural chart for one’s "own" firm, etc.).
2.3. To review the use of verb tenses by emphasizing the use of correct verb forms in the vocabulary exercises and discussing this grammar aspect as part of the feedback to _LT activities
3.1. To learn the topical vocabulary through interactive computer exercises, quizzes, crosswords, etc.
3.2. To use this vocabulary in communication with the instructor and other students (in pair and group assignments, such as discussing quality standards and creating quality standards for a new marketable product. Students may also evaluate some web sites on quality standards).
2.3. To review the use of modal words by emphasizing the use of correct modals in the vocabulary exercises and discussing this grammar aspect as part of the feedback to _LT activities
Forms of Business in Different Countries
4.1. To learn the topical vocabulary through interactive computer exercises, quizzes, crosswords, etc.
3.2. To use this vocabulary in communication with the instructor and other students (in pair and group assignments, such as discussing the characteristic features, advantages and disadvantages of different forms of business organization, a role play on starting a business, etc.).
3.3. To review the use of Complex Object and Subject by emphasizing the use of these structures in the vocabulary exercises and discussing this grammar aspect as part of the feedback to _LT activities.
3.4. To write an individual essay reviewing different forms of business in a country.
Business Correspondence and Other Documents
5.1.~To explore business English writing by means of the instructor’s lecture and Internet resources.
5.2. To discover the differences in business writing in English and the native language of the students (in individual and pair assignments, such as comparing sample documents in English and the native language).
5.3. To learn the typical clichés used in business documents through interactive computer exercises, quizzes, etc.
5.4. To review and discuss the preferred design of different business documents and to practice in composing and translating them (individual, pair and group assignments, such as applying document design practices to produce, write, compare and exchange business letters and other documents; critiquing and editing the contents and layout of intentionally inept documents.
5.5. To give a presentation on preferred American business English writing style using resources recommended by the instructor.
5.6. To review the use of the Sequence of tenses and Indirect speech by emphasizing the use of correct verb forms in the written assignments and discussing this grammar aspect as part of the feedback.
Business Meetings and Negotiations. Business Presentations.
6.1. To learn the topical vocabulary through interactive computer exercises, quizzes, crosswords, etc.
6.2. To explore preferred business communication strategies regarding business negotiations via the instructor’s lecture and other recommended resources (including video- and audio-resources).
6.3. To apply these business communication strategies to business meeting scenarios (individual and group assignments based on taped examples of American and international business meetings and negotiations; the role play “A Business Meeting”).
6.4. To learn the features and components of an effective business presentation via the instructor’s lecture and other recommended resources (including video- and audio-resources).
6.5. To apply this knowledge to produce an effective presentation on a specified problem (videotaped for further feedback).
5.6. To review the use of Subjunctive Mood by emphasizing the use of correct subjunctive forms in the vocabulary exercises and discussing this grammar aspect as part of the feedback to all activities.
Cross-Cultural Communication in Global Business Contexts
7.1. To reflect on causes of cross-cultural communication and miscommunication (using taped examples of international business meetings and negotiations and resources recommended by the instructor).
7.2. To discuss the impact of linguistic and cultural differences on business in different countries (in groups and in general discussion)
7.3. To write a group project on the peculiarities of business communication in one of the world’s regions (North America, Middle East, Eastern Europe, etc.). This task involves some Internet research.
7.4. To use the acquired knowledge on cross-cultural communication in the role play “A Business Meeting with Foreign Partners"
7.5. To review the use of articles by discussing this grammar aspect as part of the feedback to _LT activities and emphasizing the use of articles in the written assignment.
Advertising and Marketing
6.1. To learn the topical vocabulary through interactive computer exercises, quizzes, crosswords, etc.
6.2. To use this vocabulary in communication with the instructor and other students (in individual, pair and group assignments, such as discussing the marketing objectives and strategies, exploring the impact of cross-cultural differences upon advertising through comparing advertisements in English and in the students’ native language, creating one’s own advertisements for a specific target audience, etc).
6.3. To produce a group project on marketing and/or advertising involving some Internet research. This task is presented in class (the presentation is videotaped for further feedback).
6.4. To review the use of prepositions and degrees of comparison of adjectives and adverbs by emphasizing their use in the vocabulary exercises and discussing this grammar aspect as part of the feedback to all activities.
Revision and Final Test
Typically, students majoring in the following fields enroll in ENG331 (note that this is not a complete list):
- Business Management
- Textile and Apparel Management
- Students will become familiar with the purposes, audiences, and conventions of written communication in the contexts they expect to work in after graduation: business and public organization environments.
- They will learn to recognize and construct effective arguments for a variety of audiences and to adapt these to the formats and conventions of various documents and genres.
- They will learn the relationships between written communication and oral and visual supplements.
- They will practice precision, clarity, and appropriateness of verbal expression for different readers.
- They will experience writing as a process, including planning, drafting, reviewing, revising, and criticizing.
- They will learn to collaborate effectively in teams to create or review documents.
- They will become more self-conscious and reflective writers by being asked to analyze and justify the strategies they use in their writing.
Typical Course Assignments
While there is some variety in assignments based on instructor and textbook, the following list provides an idea of some of the typical assignments in ENG332. All students can expect to produce at least 20 pages of text during the course of the semester and make at least one oral presentation. Most sections of ENG332 have at least one collaborative assignment.
- Career portfolio
- Negative news
- Informal and/or Formal Report
For more detail about specific assignments, you can view the web sites of some sections of ENG332 at http://www.courses.ncsu.edu/eng332. Note that not all instructors provide materials online for ENG332.