Campbells Tomato Soup Essay Contest

Step 1

Heat the oven to 350°F. Spray 7 empty Campbell's® (10 3/4 ounce) soup cans with vegetable cooking spray.

Step 2

Stir the flour, sugar, baking powder, allspice, cinnamon, baking soda and cloves in a medium bowl. Add the soup, shortening, eggs and water. Beat until mixed, using an electric mixer at low speed. Spoon into the prepared cans and place them on a baking sheet.

Step 3

Bake for 30 minutes or until a toothpick inserted in the center of a cake comes out clean. Cool in the cans on wire racks. Remove the cakes from the cans.

Step 4

Mix the confectioners' sugar, orange juice and orange zest in a small bowl until smooth. Drizzle the tops and sides of the cakes with the icing. Top with additional orange zest, chopped nuts or red candied cherries cut in "leaves", if desired.

Recipe Tips

  • Tip: For Gift-giving: Leave the cakes in the cans. Cover the cans with wrapping paper. Add pieces of ribbons, gold medallions, holiday stickers, etc. Wrap in plastic wrap and tie with a ribbon.

This month Campbell is taking you back 100 years and deep into our archives. In the back of the vault we discovered our founder’s original 1915 Campbell’s Beefsteak Tomato Soup recipe and decided to not only make the original recipe once again, but package and share a limited batch with our consumers.


Many of us have moments like this. You’re going through an old collection of pictures and keepsakes and happen to find a gem. You pull it out, set it aside and share it with family and friends. It triggers memories of the past, brings people together and reminds you of your heritage—where you came from.


For us, that heritage gives a deeper meaning to what we’re doing every day


With the food industry undergoing some pretty sizeable shifts to respond to changing consumer demand for simple and real food, the Dr. John Dorrance recipe reminded us that he pioneered the idea of bringing real food to consumers and was ahead of his time. He gave us a heritage that we can be proud of—that taps into our purpose as a food company.


We made a limited supply of 10,000 jars using seasonal New Jersey beefsteak tomatoes from southern New Jersey farms. The original Beefsteak Tomato Soup features a perfect balance of texture and sweet and tart flavors — making it just as good as it was 100 years ago.


You can find Campbell’s Beefsteak Tomato Soup in select Cracker Barrel stores across New Jersey and Pennsylvania this January.


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